Douglas is a business development, strategy expert and a world-class brand builder. He has over 25 years experience in industry and consulting including Chief Marketing Officer for Volkswagen commercial vehicles, Vice President of the prestigious Lausanne Hotel School and Advisor to Nestle-Nespresso’s CEO, He has consulted.

As a senior executive, he has participated in and led major strategic initiatives including the development and implementation of a brand organization within General Motors International Operations, repositioning products and services for VW commercial vehicle division as well as a major strategic overhaul of the Hotel School Lausanne. As an advisor to the CEO Nestle-Nespresso, he led a strategic initiative to expand the brand’s retail network worldwide.

Since coming to Asia 15 years ago, he has advised a number of start-ups, Publically Listed Companies and Government Linked Companies as well as Governments on major strategic initiatives and strategy management.

Over the past 4 years, Douglas has deep dived into developing and implementing practical business strategies for the VUCA environment, with a particular focus on successful solutions to Digital Disruption.  As part of a global network, he consults, coaches and trains top leaders in Strategic Planning, Business development and Digital Transformation. He currently leads the consulting services of OSR Consulting Sdh. Bhd. which is based in Malaysia and is in the process of establishing Meta Asia Limited which is a strategic management based agency for the digital era.

Douglas holds a Masters of Science in Materials Engineering from Lehigh University in USA and an MBA from IMD in Lausanne, Switzerland.